A Look Back at Ultima Advertisements

The name is Dungy, and some of you might know me as an editor over at the Codex of Ultima Wisdom.  I also sometimes help out Withstand The Fury by sending him news and updates from the Codex as well as other sites.  I also occasionally wrangle up content for him to post here.  In  my spare time, I’m also a medical student and a fiance, so life is busy.

For the first 20 or so years of the computer industry, one of the main ways software gaming companies advertised their projects was through full page advertisements in software magazines.  Some of the more famous of these were Softline and Computer Gaming World (CGW), and fortunately thanks to the Computer Gaming World Museum, a nearly complete catalog of these publications can be found.  Origin Systems purchased rights to the back page of CGW for over a decade, and a number of beautiful full page Ultima advertisements were released.  As well, magazines like Nintendo Power and foreign language publications also ran advertisements by Origin Systems.

Here for your viewing pleasure is a number of these full page advertisements.

Personally, I love the quirkiness of the NES Power advertisements, especially Ultima III for the NES, where it claims to be the first real roleplaying game for the system.  The Ultima I/II 2-page advertisement shows just how big some of these old ads were.  The Ultima V advertisement is notable for its use of unique artwork, and Ultima VII really stresses the technical merits of the new entry into the Ultima series.  The Ultima IX ads I think are the lowest in quality, telling little about the game, and they stress the importance of combat, while completely ignoring any technical or plot elements about the game.

Anyway, enjoy these ads, and I hope you get as much entertainment out of looking at them that I did collecting them.

9 Responses

  1. fearyourself says:

    Awesome post, I love these ads and remember some of them, I thought they were always great.

    Jc

  2. Renaak says:

    Plenty of Ultima series adverts in Compute, Compute Gazette, RUN, Ahoy!, etc. I’m sure you’d find that hundreds of magazines carried these adverts.

    I also remember Ultima IV adverts showed up in non-computer magazines, for instance Dragon magazine carried some ads for the game.

  3. Odkin says:

    I wish there were publication dates listed. The Ultima IV ad (for the original Apple II version) predates any of the PC or NES versions of Ultima 1, 2, or 3.

  4. Infinitron says:

    That black U7 ad is awesome. Took balls to use an ad like that.

  5. Dungy says:

    I’m just glad Ken gave me this opportunity to contribute. Yeah, the black Ultima VII advertisement is super cool. It really stands out from the other adds of the early 90s with its stark simplicity.

    I also love the super cartoony Ultima IV Nintendo advertisement, but back in 1990 I would have been way too young to appreciate the awesomeness of that contest, or Ultima in general.

  6. Matt Raupp says:

    Denis Loubet was the man!

  7. Monotremata Dragon says:

    Wow that Ultima V “The wait is over” ad brings back fond memories of reading A+ magazine in the 80s..

    Odkin – U4 came out in 85 so Im assuming those ads came out between 1985-86.. Cant find any info on how long it took for the first non-Apple port to come out..

  8. Monotremata Dragon says:

    Hmm ok nevermind.. Mobygames says the Commodore 64/DOS ports were also done in 1985 so I guess those ads have to be early 1985…

  9. Dungy says:

    If anyone has links, scans, or copies of other old Ultima advertisement, please let me know! I’d love to see them.