The word from PC Gamer today is that Electronic Arts’ Play4Free service has been re-branded; it is now known as “Origin Free to Play“. Which, as is explained on the EA blog (yes, they have one), driven by a desire for convenience:

Why change to Origin Free To Play? The main reason is convenience for players – Origin now becomes your single destination for paid downloadable PC games and free-to-play games alike. Sign on to Origin to play the latest and greatest expansion pack in the Battlefield franchise, or jump into a Need for Speed World race. That’s the beauty of integrating on Origin – all your gaming content in one place, and the choice is yours what and where you want to play today.

I’m only reporting on this because, of course, Ultima Forever will be released as a free-to-play title, and thus we can expect to see it on Origin’s new Free to Play service at some point in 2013.

That is all.