As part of the Shroud of the Avatar End of Summer Telethon, Richard Garriott took part in a PVP match with a number of other Portalarium developers and game backers.

He was certainly having fun at the start of the event, making his way through the stands slaughtering innocent spectators with a flaming sword. But the crowd turned on him, and after a lengthy battle the good-turned-bad king was felled by…well, actually, it would appear that a number of players were registered as having struck the killing blow:

If you want to skip ahead to the action, Lord British succumbs to his wounds at around 51:35 or so.