Spam Spam Spam Humbug: Episode 47- Pokemon Go; Could an Ultima ARG Work?


Nintendo, in partnership with developers Niantic, released Pokémon GO recently, and the game has taken the world by storm (at least for the moment). It has been downloaded over 10 million times by Android users worldwide, and has been downloaded over 7.5 million times by iOS and Android users in the U.S.. Its popularity has — for now — exceeded that of Twitter and Tinder (and Netflix, and Spotify, for that matter). It’s the biggest mobile game in U.S. history. Nintendo’s company value has swelled by a staggering $7 billion USD in the wake of the game’s release, and the game itself is evidently raking in a lot of cash…most of it, surprisingly, from many users making multiple small purchases (rather than from a smaller pool of whales — players who spend exorbitant sums of cash on a game). User retention rates are also roughly double the industry average, as is its rate of revenue generation. Unity, which was used as the engine for the game, has also shot up in value over the last week.

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